{"title":"Fresh — Oral Care","description":"\u003cp\u003ePremium oral care from Laro — naturally whitening toothpaste, mouth rinse, and gift-ready sets. Sustainable, sharp, and better than another pair of socks.\u003c\/p\u003e","products":[{"product_id":"travel-mouth-rinse-100ml","title":"Travel Mouth Rinse, 100ml","description":"\u003cp data-end=\"242\" data-start=\"196\"\u003e\u003cstrong data-end=\"242\" data-start=\"196\"\u003eAn alcohol-free mouthwash, made to travel.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"397\" data-start=\"244\"\u003eA smaller ritual, just as powerful. Our bestselling Active Mouth Rinse, now in a 100ml travel-size mouthwash - designed for ease, without compromise.\u003c\/p\u003e\n\u003cp data-end=\"590\" data-start=\"399\"\u003eThis alcohol-free, microbiome-friendly mouthwash uses targeted bioactives and botanicals to freshen breath, rebalance oral bacteria and support gum health; without dryness or disruption.\u003c\/p\u003e\n\u003cp data-end=\"730\" data-start=\"592\"\u003eCompact and considered, it fits effortlessly into hand luggage, gym bags or evenings away - keeping your routine intact, wherever you are.\u003c\/p\u003e\n\u003cp data-end=\"811\" data-start=\"732\"\u003e\u003cstrong data-end=\"811\" data-start=\"732\"\u003eZero alcohol. Zero plastic. Just effective, elevated oral care on the go.\u003c\/strong\u003e\u003cstrong data-end=\"811\" data-start=\"732\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"1236\" data-start=\"1210\" data-section-id=\"17bohyv\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1236\" data-start=\"1214\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1619\" data-start=\"1238\"\u003e\n\u003cli data-end=\"1293\" data-start=\"1238\" data-section-id=\"zzbxm\"\u003eAlcohol-free mouthwash - no dryness, no burning\u003c\/li\u003e\n\u003cli data-end=\"1337\" data-start=\"1294\" data-section-id=\"1vcb89t\"\u003eFluoride-free \u0026amp; microbiome-friendly\u003c\/li\u003e\n\u003cli data-end=\"1384\" data-start=\"1338\" data-section-id=\"14vgsk4\"\u003eHelps freshen breath and reduce plaque\u003c\/li\u003e\n\u003cli data-end=\"1432\" data-start=\"1385\" data-section-id=\"1tc2f\"\u003eSupports gum health and enamel strength\u003c\/li\u003e\n\u003cli data-end=\"1487\" data-start=\"1433\" data-section-id=\"1raktf\"\u003ePowered by hydroxyapatite for remineralisation\u003c\/li\u003e\n\u003cli data-end=\"1538\" data-start=\"1488\" data-section-id=\"1sfds3r\"\u003eGentle whitening support, without peroxide\u003c\/li\u003e\n\u003cli data-end=\"1569\" data-start=\"1539\" data-section-id=\"1qi4860\"\u003eSuitable for daily use\u003c\/li\u003e\n\u003cli data-end=\"1619\" data-start=\"1570\" data-section-id=\"x4aobf\"\u003eSignature wild mint, lemon \u0026amp; bergamot flavour\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laro - Premium Oral Care","offers":[{"title":"Default Title","offer_id":56742797836674,"sku":"LARO102","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/6465\/4466\/files\/Laro_Travel_Mouth_Rinse_Packshot.jpg?v=1782984366"},{"product_id":"the-signature-edit","title":"The Signature Edit","description":"\u003cp data-end=\"711\" data-start=\"495\"\u003eElevate your daily rituals with The Signature Edit: a curated fluoride-free and plastic-free oral care set designed to transform your routine into something both indulgent and effective. Enjoy 15% saving when purchased as a set.\u003c\/p\u003e\n\u003cp data-end=\"711\" data-start=\"495\"\u003eOur set includes:\u003c\/p\u003e\n\u003cp data-end=\"998\" data-start=\"713\"\u003e\u003cstrong data-end=\"747\" data-start=\"713\"\u003eNaturally Whitening Toothpaste\u003c\/strong\u003e - A fluoride-free, SLS-free toothpaste powered by hydroxyapatite, botanical extracts and essential oils to strengthen enamel, gently whiten teeth, and support a balanced oral microbiome. A natural alternative to conventional whitening toothpaste.\u003c\/p\u003e\n\u003cp data-end=\"1224\" data-start=\"1000\"\u003e\u003cstrong data-end=\"1022\" data-start=\"1000\"\u003eActive Mouth Rinse\u003c\/strong\u003e - A refreshing alcohol-free mouthwash formulated with microbiome-friendly actives, antioxidants and botanicals to rebalance, protect and hydrate; without disrupting the mouth’s delicate ecosystem.\u003c\/p\u003e\n\u003cp data-end=\"1459\" data-start=\"1226\"\u003e\u003cstrong data-end=\"1258\" data-start=\"1226\"\u003eLaro x Koh-i-Noor Toothbrush\u003c\/strong\u003e - An exclusive collaboration, handcrafted in Italy using considered materials. An ultra-soft, eco conscious toothbrush with natural bristles designed for a gentle, enamel-safe clean while elevating the everyday ritual.\u003c\/p\u003e\n\u003cp data-end=\"1753\" data-start=\"1461\"\u003eFor those seeking sustainable oral care without compromise, The Signature Edit brings together design, performance and wellbeing. A modern approach to natural oral care, where daily rituals feel as refined as skincare... and where health begins with the mouth, the gateway to the body.\u003c\/p\u003e","brand":"Laro - Premium Oral Care","offers":[{"title":"Default Title","offer_id":56742798098818,"sku":"LARO105","price":55.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/6465\/4466\/files\/Laro_Signature_Edit_Packshot.jpg?v=1782984371"},{"product_id":"quarterly-toothpaste-supply","title":"Quarterly Toothpaste Supply","description":"\u003cp\u003eElevate your oral care routine with the Laro Quarterly Box—a luxurious trio of toothpastes, carefully curated to support your oral microbiome and promote holistic self-care with a 10% discount on our individual price. Our Naturally Whitening Toothpaste has a balanced mix of refreshing flavors and active botanicals for clean, healthy teeth and gums.\u003c\/p\u003e\n\u003cp\u003eIf purchased as a subscription, every three months you’ll receive three expertly crafted toothpastes designed to work in harmony with your natural oral environment. All whilst lowering your impact with greener delivery options, less packaging waste and an additional 5% off. \u003c\/p\u003e\n\u003cp\u003ePerfect for those who prioritize health, luxury, and sustainability, the Laro subscription ensures you’ll never run out of premium oral care.\u003c\/p\u003e","brand":"Laro - Premium Oral Care","offers":[{"title":"Default Title","offer_id":56742798131586,"sku":"LARO104","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/6465\/4466\/files\/Laro_Naturally_Whitening_Toothpaste_Unboxing.jpg?v=1782984373"},{"product_id":"active-mouth-rinse-500ml","title":"Active Mouth Rinse, 500ml","description":"\u003cp data-end=\"282\" data-start=\"201\"\u003e\u003cstrong data-end=\"282\" data-start=\"201\"\u003eAn alcohol-free mouthwash, designed to work with your mouth - not against it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"469\" data-start=\"284\"\u003eLaro’s Active Mouth Rinse is an alcohol-free, fluoride-free mouthwash formulated to freshen breath, support gum health and strengthen enamel; without stripping the oral microbiome.\u003c\/p\u003e\n\u003cp data-end=\"651\" data-start=\"471\"\u003eUnlike traditional mouthwashes that rely on harsh alcohol, this microbiome-friendly formula protects the mouth’s natural balance while delivering effective, targeted cleansing.\u003c\/p\u003e\n\u003cp data-end=\"688\" data-start=\"653\"\u003e\u003cstrong data-end=\"688\" data-start=\"653\"\u003ePowered by dual-action actives:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"912\" data-start=\"690\"\u003e\n\u003cli data-end=\"790\" data-start=\"690\" data-section-id=\"tdqnuo\"\u003e\n\u003cstrong data-end=\"710\" data-start=\"692\"\u003eHydroxyapatite\u003c\/strong\u003e - helps remineralise enamel, reduce sensitivity and support natural whitening\u003c\/li\u003e\n\u003cli data-end=\"912\" data-start=\"791\" data-section-id=\"1264dxa\"\u003e\n\u003cstrong data-end=\"827\" data-start=\"793\"\u003eCPC (Cetylpyridinium Chloride)\u003c\/strong\u003e - targets harmful bacteria to reduce plaque and maintain fresher breath for longer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1036\" data-start=\"914\"\u003eTogether they deliver meaningful oral health benefits, without disrupting the beneficial bacteria your mouth depends on.\u003c\/p\u003e\n\u003cp data-end=\"1203\" data-start=\"1038\"\u003eInfused with a refined blend of wild mint, lemon and bergamot essential oils, the rinse leaves your mouth feeling clean, fresh and balanced; never dry, never harsh.\u003c\/p\u003e\n\u003ch3 data-end=\"1236\" data-start=\"1210\" data-section-id=\"17bohyv\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1236\" data-start=\"1214\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1619\" data-start=\"1238\"\u003e\n\u003cli data-end=\"1293\" data-start=\"1238\" data-section-id=\"zzbxm\"\u003eAlcohol-free mouthwash - no dryness, no burning\u003c\/li\u003e\n\u003cli data-end=\"1337\" data-start=\"1294\" data-section-id=\"1vcb89t\"\u003eFluoride-free \u0026amp; microbiome-friendly\u003c\/li\u003e\n\u003cli data-end=\"1384\" data-start=\"1338\" data-section-id=\"14vgsk4\"\u003eHelps freshen breath and reduce plaque\u003c\/li\u003e\n\u003cli data-end=\"1432\" data-start=\"1385\" data-section-id=\"1tc2f\"\u003eSupports gum health and enamel strength\u003c\/li\u003e\n\u003cli data-end=\"1487\" data-start=\"1433\" data-section-id=\"1raktf\"\u003ePowered by hydroxyapatite for remineralisation\u003c\/li\u003e\n\u003cli data-end=\"1538\" data-start=\"1488\" data-section-id=\"1sfds3r\"\u003eGentle whitening support, without peroxide\u003c\/li\u003e\n\u003cli data-end=\"1569\" data-start=\"1539\" data-section-id=\"1qi4860\"\u003eSuitable for daily use\u003c\/li\u003e\n\u003cli data-end=\"1619\" data-start=\"1570\" data-section-id=\"x4aobf\"\u003eSignature wild mint, lemon \u0026amp; bergamot flavour\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laro - Premium Oral Care","offers":[{"title":"Default Title","offer_id":56742798164354,"sku":"LARO101","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/6465\/4466\/files\/Laro_Active_Mouth_Rinse_Packshot.jpg?v=1782984373"},{"product_id":"naturally-whitening-toothpaste","title":"Naturally Whitening Toothpaste","description":"\u003cp data-end=\"290\" data-start=\"212\"\u003e\u003ca href=\"https:\/\/larolondon.com\/products\/laro-monthly-subscription-3-toothpaste-box\" title=\"Laro Quarterly Toothpaste Supply\"\u003eSubscribe and save 15% with our new Quarterly Toothpaste subscription.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-end=\"290\" data-start=\"212\"\u003e\u003cstrong data-end=\"290\" data-start=\"212\"\u003eA fluoride-free toothpaste designed to strengthen, brighten and rebalance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"461\" data-start=\"292\"\u003eMeet our signature fluoride-free, SLS-free, naturally whitening toothpaste - formulated to support enamel, reduce sensitivity and maintain a healthy oral microbiome.\u003c\/p\u003e\n\u003cp data-end=\"646\" data-start=\"463\"\u003eAt its core is \u003cstrong data-end=\"496\" data-start=\"478\"\u003ehydroxyapatite\u003c\/strong\u003e, a science-backed mineral that helps remineralise teeth, restore enamel and promote a naturally brighter smile... without peroxide or harsh abrasives.\u003c\/p\u003e\n\u003cp data-end=\"868\" data-start=\"648\"\u003eThis microbiome-friendly toothpaste is designed to clean effectively while respecting the mouth’s natural balance, avoiding the synthetic foaming agents and aggressive ingredients often found in traditional formulas.\u003c\/p\u003e\n\u003cp data-end=\"1042\" data-start=\"870\"\u003eInfused with a refined blend of wild mint, lemon and bergamot essential oils, it delivers a clean, uplifting freshness; leaving your mouth feeling refreshed, never coated.\u003c\/p\u003e\n\u003cp data-end=\"1208\" data-start=\"1044\"\u003eCrafted with conscious luxury in mind, each tube is made from fully recyclable aluminium; a considered alternative to traditional plastic toothpaste packaging that ends up in landfill.\u003c\/p\u003e\n\u003ch3 data-end=\"1241\" data-start=\"1215\" data-section-id=\"17bohyv\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1241\" data-start=\"1219\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1697\" data-start=\"1243\"\u003e\n\u003cli data-end=\"1286\" data-start=\"1243\" data-section-id=\"k5zyr\"\u003eFluoride-free \u0026amp; SLS-free toothpaste\u003c\/li\u003e\n\u003cli data-end=\"1329\" data-start=\"1287\" data-section-id=\"14sk1jq\"\u003eSupports a healthy oral microbiome\u003c\/li\u003e\n\u003cli data-end=\"1401\" data-start=\"1330\" data-section-id=\"cpz5yo\"\u003ePowered by hydroxyapatite to remineralise and strengthen enamel\u003c\/li\u003e\n\u003cli data-end=\"1434\" data-start=\"1402\" data-section-id=\"ptyk3r\"\u003eHelps reduce sensitivity\u003c\/li\u003e\n\u003cli data-end=\"1505\" data-start=\"1435\" data-section-id=\"e3izns\"\u003eNaturally whitening toothpaste: lifts stains without peroxide\u003c\/li\u003e\n\u003cli data-end=\"1587\" data-start=\"1506\" data-section-id=\"virfz2\"\u003eUses bromelain (pineapple enzyme) and kaolin for gentle stain removal\u003c\/li\u003e\n\u003cli data-end=\"1648\" data-start=\"1588\" data-section-id=\"1vo6sze\"\u003eFresh, refined flavour: wild mint, lemon \u0026amp; bergamot\u003c\/li\u003e\n\u003cli data-end=\"1697\" data-start=\"1649\" data-section-id=\"hlcugb\"\u003eZero plastic, fully recyclable packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1799\" data-start=\"1704\"\u003eExplore the science behind our ingredients , and why they matter, on the \u003ca title=\"Word of Mouth\" href=\"https:\/\/larolondon.com\/blogs\/word-of-mouth\"\u003e\u003cem data-end=\"1793\" data-start=\"1778\"\u003eWord of Mouth\u003c\/em\u003e blog\u003c\/a\u003e.\u003c\/p\u003e","brand":"Laro - Premium Oral Care","offers":[{"title":"Default Title","offer_id":56742798197122,"sku":"LARO100","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/6465\/4466\/files\/Laro_toothpaste_packshot-5.jpg?v=1782984371"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/6465\/4466\/collections\/Laro_Signature_Edit_Packshot.jpg?v=1783027804","url":"https:\/\/www.triformia.com\/collections\/fresh-oral-care.oembed","provider":"Triformia Design ","version":"1.0","type":"link"}